Why do movies premiere overseas first

Popular Courses. Key Takeaways While there's a lot of money to be made in the film industry, the economics of movie-making are far from simple. Theater attendance in the U. Ever since Star Wars, merchandising has played a major role in revenue for films that appeal to children.

Television rights, video-on-demand, and streaming services are increasingly important sources of income for movie studios. Some American films make more money internationally than they do in the United States. Article Sources. Investopedia requires writers to use primary sources to support their work.

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In other words, don't underestimate the power of cinema jealousy. In other words, news of blockbuster returns overseas only serve to raise awareness and excitement in North America and as such I believe lead to bigger returns once the film lands stateside," says Dergarbedian. And there's definitely a reason that we're only seeing big Hollywood movies go abroad early. When you spend more money, you make more money.

Now, Marvel Studios President Kevin Feige has revealed exactly why Marvel movies are usually released this way, and the answer has everything to do with international holidays. However, one question notably inquired about the overseas-first release strategy for Marvel movies. Essentially, the approach was considered after realizing that several countries observed holidays in the end of April, making it advantageous for box-office numbers to get the films out early during those leisure-filled periods.

However, American fans obsessive enough to be angry at "not being first" to see these spectacular cinematic events may also rest easy in knowing that with tardiness, sometimes comes a modicum of privilege.